Thursday, 30 November 2023

The Benefits of Natural Language Processing (NLP) in Tableau

As technology evolves, businesses have to adapt to stay competitive. One such technology that has been gaining popularity in recent years is Natural Language Processing (NLP). NLP is a branch of Artificial Intelligence (AI) that helps machines understand human language. Its applications are vast, ranging from virtual assistants like Siri and Alexa to spam detection in email filters. In this article, we will explore the benefits of NLP in Tableau, a powerful data visualization tool.

What is NLP?

Natural Language Processing (NLP) is a field of computer science, AI, and computational linguistics that focuses on the interactions between humans and computers using natural language. NLP enables computers to understand, interpret, and manipulate human language. NLP includes various subfields such as speech recognition, natural language generation, and sentiment analysis.

What is Tableau?

Tableau is a powerful data visualization tool that helps businesses make sense of their data. It is a business intelligence software that enables users to connect, visualize, and share data in a meaningful way. Tableau is used by businesses of all sizes, from small startups to large corporations.

Benefits of NLP in Tableau

  1. Improved Data Exploration: NLP can be used to explore data more effectively. With the help of NLP, users can ask questions in natural language, and Tableau will return answers in the form of visualizations. This can help users discover insights that might not have been apparent through traditional data exploration methods.
  2. Faster Insights: NLP can help users get insights faster. With natural language queries, users can get answers in real-time, without having to write complex queries or code. This can help users make informed decisions faster, which can be crucial in today’s fast-paced business environment.
  3. Increased Accessibility: NLP can increase accessibility for non-technical users. With natural language queries, users don’t need to have a technical background or know how to write code. This can help democratize data, making it more accessible to everyone in the organization.
  4. Enhanced Collaboration: NLP can enhance collaboration between team members. With natural language queries, team members can ask questions and get answers in real-time. This can help reduce communication barriers and encourage collaboration.
  5. Predictive Analytics: NLP can be used to perform predictive analytics. By analyzing natural language data, NLP can help predict future outcomes, such as customer behavior or sales trends. This can help businesses make data-driven decisions and stay ahead of the competition.

How to Use NLP in Tableau

To use NLP in Tableau, users need to connect Tableau to an NLP service, such as Google Cloud Natural Language API or Amazon Comprehend. Once connected, users can create natural language queries by typing or speaking them. Tableau will then return visualizations based on the query.


NLP is a powerful technology that can help businesses make sense of their data. By using NLP in Tableau, businesses can explore data more effectively, get insights faster, increase accessibility, enhance collaboration, and perform predictive analytics. As businesses become more data-driven, NLP in Tableau can help them stay ahead of the competition.